University of Aveiro, 2017

Group work with João Conde, Lorenzo Wobben, Luis Ferreira Borges, Miguel Figueiredo

Nortada is a portuguese word that means strong north or northwest wind blowing on the west coast of mainland Portugal, especially during summer afternoons, but it’s also the name of a brand of craft beer.

This project consisted of analyzing that brand that had just arrived on the market, defining the weaknesses that should be improved and solving them using design tools.

A rebranding was carried out, as was defined a new strategy design for the brand that produces its beers at Fábrica de Cerveja Artesanal, in the city of Porto.

Brand analysis and solutions