︎


Köln International School of Design, 2019
In collaboration with the company Publicis Sapient, Köln

Group work with Federica Bruschi, Sophia Nan Wu, Sam Akande


This project was developed in one week in collaboration with Publicis Sapient, a service design company in Cologne, Germany.

Nescafé needed to grow its brand awareness and encourage the online purchase of its products. We changed the problem statement from a business perspective to a customer-centred one, with the aim to create a personalised shopping experience.

After researching the brand and its target group, and making an online sourvey with 95 people from different backgrounds, we delivered the following outputs:
- A pop-up store where people can relax and test the different instant coffee products according to the recipes that are shown, mainly created to bring possible customers closer to the brand;
- A personalised experience for people to find the coffee that fits them the better;
- A monthly subscription plan designed to retain the user and grow online sales.


For young generations who could potentially drink instant coffee, Nescafé is a sustainable and quality coffee brand that can be purchased online in a personalized and convenient experience.



The pop-up store divided in three diferent parts, the personalized coffee experience, where people can acess the instant Nescafé products and experiment with the tools and the recipes that are shown; the area to relax while tasting the products; the are of the subscription, where people that are at the pop up store can find the ideal coffee according to the answers, and subscribe to the monthly subscription plan.

We’ve done an experience of two recipes with the Nescafé instant coffe and tested the prototype of the personalised experience for people to find the coffee that fits them the better.